[Busan Heritage Run] The Asia Business Daily Chairman Hyun Sangsoon: "A Rallying Cry to Carry History Forward... Urges Runners to Finish Safely"

"A Race to Remember the Historical Value of Busan as the Wartime Provisional Capital"
"I Hope You Experience the Charm of Beautiful Busan with Your Whole Being"

Hyun Sangsoon, chairman of The Asia Business Daily, congratulated the organizers on holding a marathon to support the inscription of the heritage of Busan, the wartime provisional capital, on the UNESCO World Heritage List and urged participants to finish safely and enjoy the race.

At the opening ceremony of the "2026 Busan Heritage Run," held on the 8th in the area around Dadaepo Beach in Saha-gu, Busan, Chairman Hyun said, "Today's event is more than just a run." He emphasized that it was "a powerful message of support as we remember the historical value of Busan, the provisional capital during the Korean War, and hope that its precious cultural heritage will be inscribed on the UNESCO World Heritage List."

Hyun Sang-soon, chairman of The Asia Business Daily, delivers opening remarks at the opening ceremony of the 2026 Busan Heritage Run, hosted by The Asia Business Daily, at Dadaepo Beach in Saha-gu, Busan, on the 8th. Photo by Kim Hyun-min.

"I was concerned that the weather might be chilly today, but it is a refreshing morning, perfect for running," he said. "It is all the more wonderful to see you full of energy here at beautiful Dadaepo, and I sincerely welcome you." He added, "The enthusiasm and energy you have brought to Dadaepo from early this morning will be a powerful driving force for carrying Busan's history forward and sharing it with the world."

Chairman Hyun urged participants to focus not on competing for records but on enjoying Busan's appeal and finishing safely. "Rather than focusing on competition and records, I hope you will experience Busan's deep appeal with your whole being and complete the course safely and happily, with not a single injury," he said. "I will cheer you on throughout your challenge."

Hyun Sang-soon, chairman of The Asia Business Daily, delivers opening remarks at the opening ceremony of the 2026 Busan Heritage Run, hosted by The Asia Business Daily at Dadaepo Beach in Saha-gu, Busan, on the 8th. Photo by Kim Hyunmin

Hosted by The Asia Business Daily and sponsored by the Just Peace Foundation and UNESCO, the "2026 Busan Heritage Run" was organized to highlight the historical value of Busan, the provisional capital during the Korean War, and support the inscription of its related heritage on the UNESCO World Heritage List. About 10,000 participants from across the country enjoyed the beautiful coastal scenery of Dadaepo along the 5-kilometer and 10-kilometer courses while reflecting on the significance of Busan as the wartime provisional capital.

This content was produced with the assistance of AI translation services.