Soongsil University Students Showcase K-Fashion's Competitiveness in Europe... 200 Buyer Consultations

Collaboration with eco-friendly fashion brand Pleatsmama
Developing export channels for K-fashion in Paris and Milan

Students from Soongsil University have joined forces with an eco-friendly fashion brand to make inroads at international fashion trade shows.

A student from Soongsil University's GTEP program introduces products to buyers and holds export consultations at a fashion exhibition in Europe. Soongsil University

Soongsil University's Regional Specialized Youth Trade Expert Training Program (GTEP) said on November 8 that five students enrolled at the university had partnered with eco-friendly fashion brand Pleatsmama to support its efforts to develop export channels by taking part in three international fashion trade shows in Paris, France, and Milan, Italy.

From September through October, the students participated in Who's Next and Tranoï in Paris, followed by WHITE in Milan. They handled consultations with overseas buyers and promoted products on site, holding nearly 200 buyer consultations in total. These efforts generated export consultations worth a total of 150,000 euros, with about 60,000 euros expected to lead to actual contracts.

Pleatsmama, which took part in the collaboration, is a leading South Korean eco-friendly fashion company that makes clothes and bags from recycled materials, including discarded plastic bottles and waste fishing nets. Soongsil University students operated booths on site alongside company representatives, showcasing the strengths of K-fashion to the European market.

Park Sinuk, a student in the Department of Global Commerce who participated in the trade shows, said, "Through consultations with local distributors and buyers, I learned not only about the products but also how important it is to build trust with the other party in trade."

Meanwhile, Soongsil University's GTEP program trains young people to become trade professionals with practical skills, with support from the Ministry of Trade, Industry and Energy and the Korea International Trade Association. Students are broadening their expertise by gaining hands-on trade experience through practical training at overseas trade shows and online marketing.

This content was produced with the assistance of AI translation services.