Yuhan-Kimberly Launches 'Greenfinger My Baby Top-to-Toe Wash' for Newborns

Foaming wash can be used with one hand
Formulated with a ceramide complex and a mildly acidic formula

Yuhan-Kimberly said Friday that it had launched Greenfinger My Baby Top-to-Toe Wash, a foaming body wash designed for newborns.

Green Finger My Baby Top-to-Toe Wash. Yuhan-Kimberly.

Greenfinger My Baby is a skincare brand for newborns, developed for use from birth. The company launched the brand in September, focusing on demand for newborn skincare amid a rise in the number of births, and expanded its lineup with the new product.

According to the Ministry of Data and Statistics, 254,341 babies were born in South Korea in 2025, up about 6.7% from the previous year. The cumulative number of births from January to August this year also rose 14.5% from the same period a year earlier. The number of births has increased year over year for 26 consecutive months since July 2024.

The baby body-care market is also growing and becoming more segmented. According to Worldcare's report on the baby skincare market, South Korea's baby body-care market grew about 14% by value over the past two years. In the body-wash category, the share of products designed for infants aged 3 and under has grown about 1.6-fold over the past year. This reflects a growing tendency among consumers to choose products based on their children's age in months and skin characteristics.

The new product was developed as a foam wash that can be used with one hand, taking into account newborn bathing conditions and the burdens faced by parents. It can be rinsed off quickly and gently, including from areas where the skin folds, such as the arms and legs, without using a bath sponge or lathering the product first.

Its ingredients were selected with the thin, delicate skin of newborns in mind. It contains a ceramide complex1 that helps strengthen the skin barrier and a plant-derived young sprout extract2 that helps soothe the skin. It also contains Lactobacillus ferment extract3, obtained by fermenting beneficial bacteria, and is formulated to provide the skin with moisture and nutrients.

The product features a mildly acidic formula designed to account for the pH balance of newborn skin. Safety and suitability for use by infants and young children aged 3 months to under 36 months were confirmed through human application tests involving children aged 0 to 2. Tests for low irritation on sensitive skin and alternative eye irritation tests have also been completed.

A Greenfinger representative at Yuhan-Kimberly said, "We develop Greenfinger My Baby products with a focus on the difficulties and concerns parents experience while caring for newborns. We will continue to introduce products with proven ingredients, efficacy and safety, based on research into the characteristics of newborn skin."

This content was produced with the assistance of AI translation services.