NVIDIA, AMD Make Repeated Overtures to Korean AI Chip Startups
NVIDIA to Meet with Three Korean NPU Companies on Nov. 9
Key Executives, Including Jensen Huang's Eldest Daughter, to Attend
Senior AMD Executive Visits NPU Companies
NVIDIA, the global graphics processing unit (GPU) company, will meet with South Korean artificial intelligence (AI) startups to explore global growth and overseas expansion. The event, held in conjunction with NVIDIA AI Day on November 9, is expected to feature South Korean neural processing unit (NPU) companies and include substantive discussions on expanding the ecosystem.
According to the Ministry of Science and ICT on November 6, the CEOs of South Korean NPU companies including DeepX, Rebellions, and FuriosaAI will hold a closed-door meeting with senior NVIDIA executives on November 9 at COEX in Samseong-dong, Seoul. Attendees are expected to include Madison Huang, senior director and eldest daughter of CEO Jensen Huang; Dipu Talla, vice president of robotics and edge AI; and Jonathan Cohen, vice president of applied research.
The event is significant in that the Ministry of Science and ICT arranged it to promote exchanges between NVIDIA and South Korean AI startups. South Korean NPU companies were not invited to NVIDIA Day last year, but this year they have been included on the list of key invitees. An industry official from a South Korean NPU company said, "NVIDIA is expected to discuss how it can support the growth of South Korean AI startups and the potential for collaboration with the company," adding, "This appears to be part of an effort to expand the AI ecosystem."
AMD, a competitor of NVIDIA, is also moving quickly. Keith Strier, AMD's senior vice president and head of global AI markets, has visited South Korean NPU companies, including DeepX and FuriosaAI, one after another to discuss ways to work together. DeepX said that on November 3, senior AMD executives visited its headquarters in Pangyo, Seongnam, Gyeonggi Province, and met with CEO Kim Nokwon and other executives.
The meeting followed discussions between AMD CEO Lisa Su and Kim at the "AMD-South Korean AI Semiconductor Companies Roundtable" held on October 7. Kim said, "As physical AI spreads to industrial settings such as robotics, heterogeneous computing that maximizes the strengths of each processor is becoming increasingly important," adding, "We will explore ways to connect DeepX's low-power NPUs with a range of computing environments through collaboration with AMD." AMD has partnered with South Korean startup MangoBoost to build AI cloud infrastructure and is working with South Korean semiconductor companies to conduct demonstrations of computing infrastructure that combines AMD central processing units (CPUs) and GPUs.
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A Ministry of Science and ICT official said, "These successive meetings between South Korean AI startups and global companies are intended to support the global growth of South Korean companies." The official added, "We hope South Korean startups, NVIDIA, AMD, and others will exchange views on growing together and entering global markets, and that this will create opportunities to turn technological innovation into business growth."
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