"Let's Win Over 1.4 Billion Palates"... Nongshim Operates a 'Shin Ramyun Food Truck' in India

Targeting northeastern India, where spicy flavors are highly favored

Nongshim said on Nov. 6 that it will operate a mobile Shin Ramyun food truck through Nov. 22 to target the Indian market.

Nongshim said on the 6th that it will operate a mobile Shin Ramyun food truck through the 22nd of this month to target the Indian market. Photo courtesy of Nongshim.

The Shin Ramyun food truck will visit local consumers at 20 locations, including university campuses and major residential and commercial areas in the northeastern Indian cities of Guwahati, Shillong, Aizawl, and Agartala.

At the food truck, visitors can sample Shin Ramyun and Shin Ramyun Toomba prepared using an instant noodle cooker. The company will also sell the products on-site and offer discounts at nearby retail stores.

Nongshim sees Shin Ramyun, a spicy soup noodle, as highly suited to the Indian market, where the monsoon climate and rainy season have shaped a food culture that favors warm soups and noodle dishes. In particular, the northeastern region has a strong preference for spicy flavors, a well-developed noodle culture, and high receptiveness to K-culture. Nongshim plans to expand its distribution network and carry out marketing in the region.

A Nongshim official said, "We will continue to strengthen the Shin Ramyun brand's position in the Indian market through tailored marketing that takes regional food cultures into account."

This content was produced with the assistance of AI translation services.