[Today's New Product] "Lunchboxes Are 1.5 Times Bigger"... 'On the Go Prime Bite'

Unveils five new products, including a chicken rice bowl

Ourhome said on Nov. 6 that its frozen meal brand On the Go will launch Prime Bite, a premium lineup of five products that weigh about 1.5 times the average weight of its existing products.

Ourhome said on the 6th that its frozen meal brand On the Go is launching Prime Bite, a premium lineup of five products weighing about 1.5 times as much as its existing products on average. Photo provided by Ourhome.

The five new products are Charcoal-Grilled Chicken Rice Bowl, Thick Pork Loin Cutlet Curry Rice Bowl, Fiery Spicy Stir-Fried Pork Rice Bowl, Charcoal-Grilled Beef Bulgogi Rice Bowl, and Direct-Grilled Cheese Dakgalbi Rice Bowl.

The new products are available for purchase on the Ourhome Mall, and the company plans to expand sales to other online retailers in phases starting in December.

Since its launch in 2019, On the Go had recorded cumulative sales of 25 million units as of September this year. Cumulative sales through its online mall from January to September this year rose 40% from the same period last year.

An Ourhome official said, "Prime Bite was designed to let consumers enjoy gourmet food conveniently in their everyday lives, with generous portions and Blue Ribbon gourmet menu items. We will continue to strengthen On the Go's product competitiveness and actively target not only existing frozen meal consumers but also demand for dining out and delivery."

This content was produced with the assistance of AI translation services.