"Just how delicious can it be?"... Hanwoo fetches a record-high 180,000 won per kg

Hanwoo fetches a record-high 98.64 million won

Dongwon Home Food buys the Presidential Award-winning Hanwoo for the 16th consecutive year
At a contest-record price... to be sold through its online mall and other channels

Dongwon Home Food said on Nov. 5 that Geumcheon Meat, its online wholesale meat market for domestic livestock products, had purchased the Presidential Award-winning Hanwoo for a record-high 98.64 million won, marking the 16th consecutive year it has done so.

A consumer looks at Hanwoo products at a large supermarket. The photo is not directly related to the article. Yonhap News Agency

At the 29th National Hanwoo Ability Evaluation Contest, held in Eumseong, North Chungcheong Province, on Nov. 4, Dongwon Home Food purchased the top-grade Hanwoo that received the Presidential Award for a contest-record 98.64 million won. The animal was graded 1++A, with a shipping weight of 866 kg and a carcass weight of 548 kg. The price of 180,000 won per kilogram was more than eight times the average auction price for all Hanwoo traded this year.

The National Hanwoo Ability Evaluation Contest, hosted by the Ministry of Agriculture, Food and Rural Affairs, the Korea Animal Improvement Association and the National Hanwoo Association, has been held since 1993 to increase farm income by improving productivity through Hanwoo breeding and to promote the brand value of Hanwoo. The animals are evaluated through a comprehensive assessment of intramuscular fat (marbling), meat color and texture, as well as their rearing environments, disease prevention facilities and hazard analysis and critical control point management.

Lee Youngsang, CEO of the Livestock Division at Dongwon Home Food (left), and Lee Jaeyoon, chairman of the Korea Animal Improvement Association, pose for a commemorative photo at the 29th National Hanwoo Ability Evaluation Contest in Eumseong, North Chungcheong Province, on the 4th. Photo provided by Dongwon.

Dongwon Home Food plans to offer the Presidential Award-winning Hanwoo it purchased on Nov. 4 to customers through Geumcheon Meat and its nationwide distribution network, which includes butcher shops, restaurants and wholesale distributors. Geumcheon Meat is an online wholesale meat market that sells about 1,000 livestock products, including Hanwoo, Korean pork and imported meat, to a cumulative 210,000 customers, including butcher shops and restaurants.

A Dongwon Home Food official said, "As a 'total protein provider' offering a range of protein foods, we will provide customers with high-quality livestock products while also taking the lead in supporting Hanwoo farmers."

This content was produced with the assistance of AI translation services.