"Direct Sourcing of Italian Tomato Sauce"... Samsung Welstory Launches Italian Brand 'Vito'

Expanded product range beyond pasta to include sauces and oils

Samsung Welstory announced on Nov. 5 that it will expand the product range of Vito, an Italian food ingredient brand, and formally introduce the brand to South Korea's B2B food ingredient market.

A Samsung Welstory representative and an official from Italy’s Atlantesa are showcasing Vito’s flagship products. Photo provided by Samsung Welstory.

Vito is a modern Italian food brand from Atlantesa, an Italian food specialist that supplies global distribution channels in Europe, the United States and Japan, among other markets. Its offerings include ingredients used in Italian cuisine, such as pasta, tomato sauce, olive oil and balsamic products.

Samsung Welstory sources Vito products and supplies them exclusively to the domestic B2B market. In November 2025, Samsung Welstory first introduced two types of Vito pasta. The company said that, in just over a year since their introduction, orders for the products from its client companies had increased more than fourfold.

In response, Samsung Welstory recently expanded the Vito product range to a total of seven items, including whole tomatoes, pronto, balsamic cream and two types of olive oil. On Nov. 4, it also held a Vito brand launch event at High Street Italia, operated by the Italian Trade Agency, inviting around 200 people, including food-service clients and potential customers.

Taking into account rising demand for Western-style food ingredients, Samsung Welstory plans to expand Vito's product range beyond pasta to include sauces, oils and other items, responding to the market for Western-style food ingredients. Samsung Welstory's purchases of Western-style food ingredients have increased by an average of 7% annually over the past three years.

A Samsung Welstory representative said, "We will continue to actively seek out overseas food ingredients and brands that offer quality and price competitiveness by leveraging our global sourcing network. We will also continue to expand food ingredient solutions that help clients effectively incorporate products into their menus, contributing to stronger business competitiveness."

This content was produced with the assistance of AI translation services.