Strawberry Sandwich Sales Up 80%... CU Launches 3 New Products Ahead of Winter
Winter (December-February) Strawberry Sandwich Sales Growth
Macarons and Cupcakes Made with Fresh Fruit Also to Go on Sale
CU said on Nov. 5 that it will begin rolling out three varieties of its Fresh Strawberry Whipped Cream Sandwich starting Nov. 6. The products feature cream and fresh fruit between soft slices of bread to bring out the fruit's flavor.
CU's winter strawberry sandwich sales growth rate (December to February) rose from 21.4% in 2024 and 23.4% in 2025 to 79.8% this year. The company said its fresh fruit sandwich series, launched late last year, helped boost sales. Its flagship product, the "Sseuseuseu Strawberry Sandwich," has sold about 15,000 units in a single day, with cumulative sales reaching 1 million units. Total sales of the series, including follow-up products featuring banana cream and mochi sandwiches, have reached 1.3 million units.
A model introduces CU's Fresh Strawberry Whipped Cream Sandwich. Courtesy of CU.
View original imageOne of the new products, the Strawberry Chocolate Whipped Castella Sandwich, contains chocolate whipped cream, chocolate chips and fresh strawberries between slices of chocolate castella. From Nov. 6 through Nov. 20, 500 will be sold each day on Pocket CU, the company's app, on a first-come, first-served basis.
On Nov. 18, CU will launch the Fruit Milk Whipped Sandwich, which contains strawberries, oranges and Shine Muscat grapes. Next month, it plans to introduce the Strawberry Milk Whipped Sandwich, made with fresh strawberries and milk whipped cream.
During November, CU also plans to offer limited quantities of fresh strawberry macarons and fresh Shine Muscat macarons first on Pocket CU, and launch cupcakes filled with fresh strawberries and chocolate cream.
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Kim Goni, an MD on BGF Retail's Convenience Foods Team, said, "As consumer tastes become more sophisticated, demand continues to grow for products containing seasonal fresh fruit. That's why we decided to first offer a limited quantity of products made with high-quality ingredients," adding, "CU will continue to closely monitor rapidly changing consumer demand and offer a diverse range of the trendiest foods.
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