Launched with sugar content lowered to 2.4 grams

Orion announced on November 5 that it had launched the Dr.You Low-Sugar Protein Bar.

Orion said on the 5th that it had launched Dr.You Low-Sugar Protein Bar. Photo courtesy of Orion.

Orion said on the 5th that it had launched Dr.You Low-Sugar Protein Bar. Photo courtesy of Orion.

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Each 50-gram bar contains 2.4 grams of sugar, equivalent to the amount in four cherry tomatoes, and 12 grams of protein, equivalent to the amount in two eggs. It also contains 3 grams of dietary fiber, equivalent to the amount in one banana, and nuts and lentils make up 52% of the bar, giving it a rich, nutty flavor.


In response to growing demand for low-sugar products, Orion is expanding its low-sugar lineup, with Dr.You at the center. The previously launched Dr.You Low-Sugar Energy Bar surpassed cumulative sales of 13 million units within one year of its launch.



An Orion official said, "This low-sugar, high-fiber protein bar can be enjoyed by everyone from people in their 20s and 30s who are interested in exercise and managing their diets to middle-aged and older consumers seeking to control their sugar intake." The official added, "It is ideal for conveniently replenishing protein during outdoor activities such as hiking or running, or as a nutritious snack amid a busy daily routine."


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