[Breaking] President Lee Takes Public Outreach Beyond Social Media to YouTube with "The President's Y"; First Episode at 9 p.m. Nov. 5

Explains policies and directly responds to public comments
Regular episodes every two to three weeks

President Lee Jae-myung is expanding his direct communication with the public, taking to YouTube after X (formerly Twitter). He has launched a regular program to answer the public’s questions about government affairs and personally explain the background behind policy initiatives and the reasoning behind his decisions. The first episode will be released at 9 p.m. on Nov. 5.

The Blue House released footage on Nov. 4 of the filming of “President’s Y,” a new YouTube program featuring President Lee Jae-myung. Nov. 4, 2026. Yonhap News Agency

Seong Gihong, senior presidential secretary for public relations and communication, announced the new YouTube program, "The President's Y," at a briefing at Chunchugwan on Nov. 4. The "Y" in the program's title stands for both the first letter of YouTube and the English word "why." The title reflects the program's aim of adding YouTube's Y to the president's communications through X, while directly explaining to the public the reasoning behind his decisions in running the government.

The launch of the program expands the direct communication approach President Lee has maintained since taking office. Since his inauguration, Lee has met with the press corps for press conferences or press briefings 23 times, and has also regularly communicated with the public through social media. While his existing social media accounts have served as a channel for quickly conveying his positions on major issues, the new YouTube program will focus on providing more detailed explanations of the background to policies and the rationale behind his decisions.

"In addition to communicating through X, formerly Twitter, we want to communicate with the public in more diverse and in-depth ways through YouTube," Seong said. "The program also reflects our aim of thoroughly explaining the president's thoughts and the reasoning behind how he runs the government."

The first episode centers on President Lee's communication philosophy. Future episodes are expected to include answers to questions about major government issues and explanations of policies, as well as Lee personally responding to public comments posted on his social media channels. The program will be hosted by Son Jungeun, a former MBC announcer and CEO of Seoul Bridge ENT. Son will ask questions on behalf of the public, and President Lee will answer them.

The Blue House released footage on Nov. 4 of the filming of "The President's Y," a new YouTube program featuring President Lee Jae-myung. Nov. 4, 2026. (Yonhap)

The Blue House plans to focus on conveying the president's thoughts in a more relaxed atmosphere than that of official speeches or meetings. "Taking into account the characteristics of the YouTube platform, the president will express his views as candidly as possible in the language of the public and answer their questions in a relaxed atmosphere, unlike when giving speeches or speaking at official meetings," Seong said.

President Lee completed recording the first episode on the morning of Nov. 4. After editing, it will be released at 9 p.m. on Nov. 5 through KTV and the Lee Jae-myung TV YouTube channel. Each episode will run for about 30 minutes. The plan is to continue regular communications every two to three weeks for the time being, unless unavoidable circumstances, such as overseas trips, prevent it.

This content was produced with the assistance of AI translation services.