Gumi City: 'Meokkaebi' Tops KRW 40.7 Billion in Cumulative Sales, Supporting Neighborhood Businesses

Gumi City, Meokkaebi and Food Service Industry Sign Agreement
Expand Affiliated Merchants, Ease Burden on Small Businesses
2,000 Coupons Worth KRW 5,000 Each Available First-Come, First-Served for Five Days

Gumi City in North Gyeongsang Province has established a cooperative framework with the operator of Meokkaebi, a public delivery app whose cumulative sales have surpassed KRW 40.7 billion, and local food service businesses to promote the app.

From the seventh person on the left: CEO Kim Juhyeong; Gumi Mayor Kim Jangho; Nam Woohyeon, head of the Gumi branch of the Korea Foodservice Industry Association; Kim Yuntae, chair of the Songjeong Food Alley Merchants Association; Jo Jeongnam, deputy head of the Gumi branch of the Korea Foodservice Industry Association; and Choi Gweonsu, head of the Gumi branch of the Korea Bakery Association [Photo courtesy of Gumi City]

The city said it signed a business agreement on Nov. 3 at the International Trade and Cooperation Room at City Hall with Meokkaebi Co., Ltd., the Gumi City Branch of the Korea Foodservice Industry Association, and the Gumi City Branch of the Korea Bakers Association to promote the operation of the public delivery app.

The agreement aims to ease the burden on small business owners of using delivery platforms and expand benefits for residents, laying the foundation for mutually beneficial growth in which local spending boosts sales at neighborhood businesses.

Under the agreement, the participating organizations will work together to expand Meokkaebi’s affiliated merchants, connect local payment methods, conduct joint promotions and marketing, and provide discount coupons.

In particular, they plan to increase the number of affiliated merchants through meetings with food service businesses and training for store owners, while strengthening promotions in conjunction with local festivals.

A special discount event will also be held to mark the agreement.

From Nov. 4 through Nov. 8, 2,000 coupons worth KRW 5,000 each will be offered on a first-come, first-served basis. The coupons can be used for orders of KRW 12,000 or more placed through the Meokkaebi app.

Four hundred coupons will be distributed each day, and users must sign up for membership to use them.

Gumi Mayor Kim Jangho said, "This agreement will ease the burden on small business owners of using delivery platforms and expand benefits for residents. We will work to promote Meokkaebi so that local spending translates into tangible sales growth for neighborhood businesses."

The competitiveness of a public delivery app depends on continued use by residents and tangible profits for small business owners.

Attention is focused on whether Meokkaebi can move beyond KRW 40.7 billion in cumulative sales and grow into a mutually beneficial platform that drives a virtuous cycle in the local economy.

This content was produced with the assistance of AI translation services.