APR's Medicube Enters 1,300 Shoppers Stores in Canada, Set to Join Costco
13 products sold at all stores, including those in Toronto and Vancouver
Set to enter Costco Canada this month
K-beauty sales in Canada grew 57% last year
Medicube, the beauty brand of APR, has entered Shoppers Drug Mart, a major Canadian drugstore chain. After securing a presence in approximately 1,300 brick-and-mortar stores across the country, the brand is also preparing to enter Costco Canada this month, accelerating its expansion across the Canadian retail market.
APR said on November 4 that its beauty brand Medicube completed its entry into Shoppers Drug Mart in October. Shoppers is a drugstore chain operated by Canadian retailer Loblaw Companies Limited, selling pharmaceuticals, cosmetics, skincare products and household goods. Medicube is selling 13 products at all Shoppers stores, including locations in major cities such as Toronto and Vancouver.
The products include Zero Pore Pad, PDRN Pink Peptide Ampoule, PDRN Pink Collagen Gel Mask and Deep Vita C Capsule Cream. APR plans to expand its product lineup based on local sales trends.
Online sales are also continuing. As of the first week of November, six Medicube products ranked among the top 100 best-selling skincare products in Amazon Canada's Face category. The brand is also scheduled to enter Costco Canada this month. Following online sales through Amazon, it is expanding its sales channels to drugstores and warehouse clubs.
Growing demand for K-beauty in Canada is also cited as a factor behind the expansion of its retail network. According to market research firm NielsenIQ, K-beauty sales in Canada reached $164 million last year, up 57% from the previous year. K-beauty distribution, which had been focused on online sales, is expanding offline into major local retail chains.
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An APR spokesperson said, "We are expanding our points of contact with Canadian consumers by entering major local retail channels, including Shoppers. We plan to continue expanding our online and offline distribution networks to strengthen our business foundation in the North American market."
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