HK inno.N Begins Domestic Distribution of Energy Drink "Red Bull"
Distribution to begin this month... "Strengthening competitiveness in the beverage business"
HK inno.N said on November 4 that it will begin distributing the global energy drink brand Red Bull in South Korea this month.
HK inno.N will begin distributing the global energy drink brand Red Bull in South Korea starting in November. HK inno.N
View original imageThrough the domestic distribution of Red Bull, HK inno.N will expand its business beyond its existing focus on hangover remedies and health drinks to include energy drinks. In particular, the company plans to diversify its product portfolio and broaden consumer touchpoints in the ready-to-drink (RTD) beverage market, where convenience stores are a key sales channel.
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An HK inno.N official said, "Building on the sales and distribution capabilities we have developed through our beverage business, we plan to steadily expand the domestic distribution of Red Bull and strengthen its market position."
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