Desker Opens Nonhyeon Store... "Targeting B2C and B2B Customers Simultaneously"
Six spaces, including Living, Student Room, and Office zones.
Desker, the furniture brand of Fursys Group, announced on November 4 that it has opened the Desker Nonhyeon store in Nonhyeon-dong, Gangnam-gu, Seoul, to attract individual and corporate customers.
Located on Nonhyeon Furniture Street, the store features six spaces: living, student rooms, office, executive, meeting, and lounge.
The Living Zone features an S03 sofa and a large motion table, presenting a living room where customers can work and relax. The Student Room Zone displays desk sets, student beds, mattresses, and wardrobes. The store also offers Onkshow (online-offline cross-shopping), a service that lets customers compare online and in-store benefits before making a purchase.
The Office Zone showcases an open-plan office featuring the new Light Power Beam, as well as focused workspaces using partitions and screens. The Executive Zone presents a stylish executive workspace with white-toned furniture and new and classic storage modules. The store also features a Meeting Zone, where multipurpose tables can be used to configure the space to suit the size of a meeting, and a Lounge Zone with the S01 and S02 sofa lineups.
Corporate customers can access the B2B One-Stop Space Solution, which includes one-on-one consultations tailored to their needs with dedicated experts and 3D space renderings.
To mark the opening of the Nonhyeon store, Desker is offering an additional discount of up to 40,000 won depending on the purchase amount through December 31. It is also offering gifts to customers who sign up for a B2B business membership or request a quote.
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A Desker representative said, "This store is an integrated hub where customers can experience firsthand the diverse space solutions Desker offers, from home offices to corporate workspaces. We will develop it into a key hub that offers the ideal work and lifestyle solutions to both B2C and B2B customers."
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