Samsung Electronics Service Ranks No. 1 in Air Conditioner After-Sales Service Quality for Second Consecutive Year

Air Conditioner After-Sales Service Category of the Korean Standard-Service Quality Index

Strong Results Across Major Service Quality Assessments

High Satisfaction with Blue Pass Among Subscribers

Samsung Electronics Service ranked first for the second consecutive year in the air conditioner after-sales service category of the 2026 Korean Standard-Service Quality Index (KS-SQI), organized by the Korean Standards Association.

After taking first place in the category for the first time last year, Samsung Electronics Service held onto the top spot this year, demonstrating its competitive strength in service quality.

Earlier this year, it ranked first in the service center category of the “Most Admired Companies in Korea” survey in February and was named the top home appliance after-sales service provider at the “National Service Awards” in June. In July, it also ranked first in the home appliance, mobile phone and computer after-sales service categories in major service quality assessments, including the Korean Standard-Service Quality Index (KS-SQI), the National Customer Satisfaction Index (NCSI) and the Korean Service Quality Index (KSQI).

In this survey, the company ranked first after receiving high scores across a range of criteria, including service quality, customer trust in its services and social contributions. The high satisfaction rate with Blue Pass, a service offered to Samsung AI Subscription customers, was also cited as a key factor.

Samsung Electronics Service uses a proactive service system and AI (artificial intelligence) technology to prevent customer inconveniences in advance and improve convenience.

A Samsung Electronics Service engineer inspecting an air conditioner. Samsung Electronics Service.

Before the peak summer season for air conditioner use, the company runs a pre-season inspection campaign and has increased its engineer workforce by more than 50% in preparation for higher service demand.

It is also expanding its AI-based remote diagnostic service. Home Appliance Remote Management (HRM), which uses SmartThings, allows engineers to check a product’s condition and help resolve problems without visiting the customer.

In fact, through October this year, six out of every 10 customers who received remote air conditioner consultations resolved their issues remotely without an in-person service visit.

As the number of Samsung AI Subscription customers grows, Samsung Electronics Service is also strengthening Blue Pass, a service exclusively for subscribers.

Blue Pass previously comprised AI Advance Care Alerts, which detect and notify customers of signs of product problems in advance; A/S Fast Track, which enables quick service requests and support; and One More Service, which provides a free inspection of an additional Samsung Electronics product during an in-home service visit.

The company has expanded its personalized services by adding Newlywed Pass for newlyweds and Easy Care Pass for older customers.

Newlywed Pass customers can use services such as Post-Move Comprehensive Inspection, in which a professional engineer checks the operating condition of their home appliances after a move, and Time-Specific Cleaning, for customers such as dual-income couples who find it difficult to schedule a service visit during weekday daytime hours. With Time-Specific Cleaning, a professional cleaning team visits at a time chosen by the customer, including at night or on public holidays.

Easy Care Pass customers receive Reassurance Care Calls, in which a service representative calls regularly to provide guidance on replacing consumables and using products. The company also operates a dedicated consultation channel with tailored support for seniors, helping older customers use AI-powered home appliances more conveniently.

In addition, when national disasters such as floods or wildfires occur, Samsung Electronics Service dispatches special service teams to affected areas to provide free inspections, cleaning and repairs for home appliances. The initiative is intended to help affected residents return to their daily lives as quickly as possible.

Kim Youngho, CEO and Executive Vice President of Samsung Electronics Service, said, “We sincerely thank our customers for selecting us as the top company in the air conditioner after-sales service category of the Korean Standard-Service Quality Index for the second consecutive year. We will continue to put customers first and strive to provide services they can trust even more.”

This content was produced with the assistance of AI translation services.