Even 1.1 Billion-Won Supercars Bought via Department Store App... Shinsegae VIP Average Purchase Tops 100 Million Won

The VIP-exclusive platform The Showcase marks its second anniversary
Sold more than 10 vehicles within three months of its Lamborghini Seoul collaboration
About 100 consultations for bespoke kitchens priced at 100 million to 300 million won

Shinsegae Department Store said on November 4 that the average purchase amount on its VIP-exclusive platform, The Showcase, has exceeded 100 million won this year. That is more than five times the 20 million won recorded last year.

Launched in November 2024, The Showcase is a platform that features cars, alcoholic beverages, traditional crafts, and customized space consulting through the Shinsegae Department Store app. Rather than simply offering products displayed in stores, it focuses on providing rare goods and services tailored to individual tastes.

An image of Cucinella at The Showcase at Shinsegae Department Store. Courtesy of Shinsegae Department Store.

According to Shinsegae, more than 10 vehicles were sold through The Showcase within three months of its collaboration with Lamborghini Seoul this year. Sales exceeded 6 billion won. The vehicles sold included the Revuelto, a top-tier model priced at more than 1.1 billion won. The platform offered VIP-only test drives and private events, giving customers a chance to experience the vehicles before purchasing.

Interest in high-end kitchens was also strong. Cucinella, a bespoke kitchen brand introduced last October, received about 100 consultation inquiries. Nearly half of those who sought consultations received quotes of up to 300 million won.

Cucinella is a high-end bespoke kitchen brand presented by Shinsegae Casa. Dedicated designers consult with customers one-on-one to understand their kitchen layouts and storage preferences, then manage the project from design through installation. Materials, appliances, and storage systems are also selected to suit each customer's tastes and needs. Taking into account customers' moving schedules and installation timelines, Shinsegae expects contracts to total tens of billions of won by the end of the year.

Lamborghini at The Showcase at Shinsegae Department Store. Image provided by Shinsegae Department Store.

The “Chiso Edition” whisky, launched in September in collaboration with Suntory as the world's first of its kind, sold out within two days. Shinsegae also showcased works by holders of National Intangible Heritage titles, including Chiljang, Najeonjang, and Nakhwajang, under a business agreement with the Korea Heritage Service.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, “VIP customers value products and distinctive experiences that reflect their individual tastes and lifestyles. Through The Showcase, Shinsegae Department Store will expand its product curation and personalized services and continue developing the platform to offer VIP customers more special experiences that go beyond the products and services of a traditional department store.”

This content was produced with the assistance of AI translation services.