Lotte Mart Offers Pork Belly for 990 Won... Boosts Supply, Cuts Prices for Year's Last Mega Tongkeun Event

All Kkeutdwae Imported Pork Products Up to 50% Off
Flatfish Sashimi for 16,752 Won; Salmon Fillets 50% Off
From Korean Beef and Seasonal Seafood to Pepero and Winter Essentials
One-Week Event Runs Through November 11

Lotte Mart is continuing its large-scale discount event for the second half of the year, offering major food items such as pork and seafood at half price.

Lotte Mart announced on November 4 that it would hold the second week of its "Mega Tongkeun" event for one week, from November 5 to 11. Fresh foods such as Korean beef, abalone and salmon drew a strong response during the first week, which began on October 29. For the second week, the retailer has expanded its discounted selection, focusing on foods for family meals.

A featured product is Kkeutdwae, Lotte Mart's imported pork brand. Through November 8, all Kkeutdwae products will be sold at half price. Kkeutdwae pork belly and pork shoulder (100g) will cost 990 won when paid for with a promotional card, while pork jowl and pork ribs will also be discounted by 50%. The promotional supply has been increased by more than 60% from the previous year, after the MD in charge secured supply in Canada last August.

Korean beef and imported beef will also be discounted. L.POINT members can buy 1++(9)-grade Marbling Nine Korean beef sirloin, soup cuts and bulgogi cuts at discounts of up to 40%. The same discounts apply to U.S. Prime chuck eye roll and Choice flat iron steak.

The seafood promotions focus on easing the burden of rising prices. With market prices for farmed flatfish up about 20% from the previous year amid reduced supply, flatfish sashimi (about 250g) will be sold for a final price of 16,752 won after a 20% Seafood Festival discount and a 40% promotional-card discount. Patagonia fresh salmon fillets (500g) will be discounted by 50% when paid for with a promotional card. Fresh oysters, cleaned South Coast scallops and oysters in the shell will also be offered at special prices.

Discounts on agricultural and processed food products are also planned. A 3kg box of Jeju mandarins will cost 7,990 won when paid for with a promotional card, while Hanbong Gadeuk chestnuts will be sold for 8,990 won, 10% less than the previous year. Ahead of Pepero Day, Lotte Mart will also hold a Pepero pick-and-mix promotion. To prepare for winter, microfiber blankets and cushions will be discounted by 30%, while cold-weather slippers and fleece clothing will each be sold for 9,900 won.

Park Sangwook, head of the Strategic Marketing Division at Lotte Mart and Lotte Super, said, "As this is the last Mega Tongkeun event of the year, we have prepared food discounts customers can really feel, along with a variety of promotions."

This content was produced with the assistance of AI translation services.