Icheon City's ASEAN Market Development Delegation Pursues $4.49 Million in Contracts, Expanding Export Channels

In Singapore and Malaysia
10 Companies Hold 94 Consultations
Expanding Export Channels

Icheon City, Gyeonggi Province (Mayor Seong Suseok), announced on November 3 that its “2026 ASEAN Market Development Delegation,” sent to Singapore and Malaysia, had achieved results by pursuing contracts worth $4.491 million (approximately 5.9 billion won).

Representatives of participating companies pose for a commemorative photo at the “2026 Icheon City ASEAN Market Development Delegation Follow-up Meeting,” held on the 26th of last month in the small conference room at Icheon City Hall. Photo courtesy of Icheon City.

The delegation was active in Singapore and Kuala Lumpur, Malaysia, for six days and five nights, from October 12 to 17. Ten local small and medium-sized enterprises, selected through an open call and marketability assessment in July, took part. The participating companies showcased food products, construction materials, medical devices such as contact lenses, and household goods.

The companies assessed local market demand and export potential through one-on-one consultations with local buyers. They held 94 consultations, with a total value of $8.904 million (approximately 11.8 billion won). Contracts worth $4.491 million are currently being pursued.

The city expects tailored buyer matchmaking for each company and local market research to enhance the participating companies' export capabilities and help them expand into ASEAN markets, using Singapore and Malaysia as gateways.

Icheon Mayor Seong Suseok said, “The international cooperation network established through this delegation and its field-oriented market analysis will be valuable assets in building a sustainable export base,” adding, “We will continue to be a reliable partner to Icheon's small and medium-sized enterprises.”

Icheon City plans to support local small and medium-sized enterprises in expanding their overseas sales channels through participation in overseas exhibitions, dispatching market development delegations, and providing support for export logistics costs and overseas certification.

This content was produced with the assistance of AI translation services.