SOOP, Com2uS Holdings Team Up to Expand Streamer IP into Games

Combining Streamer IP with Game Development and Publishing Capabilities

SOOP is expanding streamers' intellectual property (IP) into games in partnership with Com2uS Holdings.

Hong Giseok (left), head of SOOP’s Social Streamer Business Division, and Son Gyeonghyeon, head of a division at Com2uS Holdings, pose for a commemorative photo after signing an MOU to collaborate on game development and content. Photo courtesy of SOOP.

SOOP said on November 3 that it signed a memorandum of understanding (MOU) with Com2uS Holdings on October 29 at FreecUp Studio in Daechi-dong, Seoul, to collaborate on game development and content.

The key to the agreement is using streamers active on SOOP as major elements in games. The plan is to incorporate the personalities and content streamers have developed through their broadcasts into games, connect these efforts to game development and sales, and identify new revenue models.

The two companies will also work together on content planning and marketing. They plan to explore launching games aimed at global markets and marketing strategies targeting users overseas.

SOOP will draw on its streamer IP and expertise in operating a live-streaming platform, while Com2uS Holdings will contribute its game development and publishing capabilities. The companies will also consider ways to link games with live-streaming content.

Son Gyeonghyeon, head of a division at Com2uS Holdings, said, "This agreement will help strengthen our competitiveness in the FMV game market. We will introduce differentiated FMV games that organically combine streaming platforms with interactive content and create new growth opportunities in global markets."

Hong Giseok, head of SOOP's Social Streamer Business Division, said, "This will be an opportunity to expand the potential uses of streamer IP into the gaming sector. We will work with Com2uS Holdings to provide new content experiences for both streamers and users."

This content was produced with the assistance of AI translation services.