Weverse Brain Debuts AI Agent 'AgentMAX,' Kicking Off Business Diversification

Weverse Brain 2027 Tech Day Held on the 3rd
Demonstrations of AgentMAX-Based Max Tutor and MAX Sales

"Our definition of an artificial intelligence (AI) agent is something that helps people start again."

Jo Sewon, CEO of Weverse Brain, made the remarks while unveiling the AI agent platform AgentMAX for the first time at a press conference during the "Weverse Brain 2027 Tech Day," held on November 3 at EL Tower in Yangjae-dong, Seoul. He explained that AI cannot make people's decisions for them, but it should motivate people to act on their own and guide them toward taking action.

Edtech company Weverse Brain is expanding into the AI solutions market with AgentMAX. The company plans to reorganize its business structure by moving beyond its existing language education business and ramping up its AI agent business, which aims to influence consumers' purchasing decisions.

Jo delivered a keynote address on the theme "Beyond Conversation, AI That Drives Action." He divided the development of voice AI technology into three generations. The first generation involved technology that recognizes what people say, and the second involved technology that can hold natural conversations. The third generation, he explained, is agent technology that initiates conversations and prompts people to take action.

Weverse Brain CEO Jo Sewon demonstrates Max Tutor at the “Weverse Brain 2027 Tech Day,” held at L Tower in Yangjae-dong, Seoul, on the 3rd. Photo by Choi Hogyeong.

Jo explained that AgentMAX is a platform for developing specialized AI agents across various fields by combining Weverse Brain's accumulated "conversational AI" and "action AI" technologies. At its core is EDRA, an action-design engine. It identifies users' psychology and circumstances through a process of empathy, diagnosis, reframing, and breaking goals into smaller actions, then prompts them to take real-world action.

The event also featured demonstrations of AI agents developed using AgentMAX. Max Tutor called learners at their scheduled times to encourage them to practice English conversation. MAX Sales, designed for sales, was also introduced. Kim Minsam, Chief AI Officer (CAIO), demonstrated the product consultation and purchasing process for VIAGGIO, an electric bicycle brand. An AI sales representative powered by MAX Sales explained the product's features and price, provided comparisons with competing products, and guided Kim through the purchase.

Weverse Brain plans to expand its AgentMAX business in three stages. First, it will apply the technology to its own education and sales services and validate it. Then, it will supply the technology to external companies. Finally, it aims to develop it into an AI agent solution that can be used across various industries.

The company is also pursuing partnerships with external companies. Weverse Brain today unveiled a sales partnership with AI glasses company Even Realities for the first time. It plans to use MAX Sales to sell Even Realities' AI glasses in Korea in the future. It also signed memorandums of understanding (MOUs) with education company NE Neungyule and Hankuk University of Foreign Studies, among others, and plans to supply Max Tutor and jointly develop customized AI agents.

This content was produced with the assistance of AI translation services.