NC's "Lineage M" Wins "Brand of the Year Award" for Adventure-Themed Campaign

"Worked to capture the emotions and memories associated with the Lineage IP"

NC announced on November 3 that its massively multiplayer online role-playing game (MMORPG) "Lineage M" won the "2026 Brand of the Year Award," presented by the Korean Advertising Society.

NC's "Lineage M" Wins the Korean Advertising Society's 2026 Brand of the Year Award. Korean Advertising Society President Seong Yongjun (left) and Lee Jigu, Head of the Lineage IP Division at NC. Courtesy of NC.

"Lineage M" won the award for its campaign, "For Those Who Miss Adventure, ContiNew," launched in the first quarter of this year. The campaign received positive reviews for its three special videos, which recreated iconic scenes and spaces that players could relate to around the theme of "adventure," and for events encouraging players to share videos of travel destinations in the world of Aden on social media.

The awards ceremony was held at the Paradise Hotel Busan on October 30. A total of six brands were selected, and Lee Jigu, head of NC's Lineage IP Division and an executive director, attended the ceremony and received the plaque.

Lee said, "We worked to capture in the campaign the emotions and memories associated with the Lineage IP that we have built together with players over many years. We will continue working alongside the players who have shown us unwavering interest and support to create a Lineage M that will remain deeply in their hearts."

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