Hanjin Wins Korean Academic Society of Advertising's 'Brand of the Year Award'... "Integrated Logistics Competitiveness Recognized"

Tailored Logistics for Pop-Up Stores and Sports Events
Supporting Pregnant Women in Crisis and Advancing Social Causes

Hanjin has been recognized for its brand value, receiving the 2026 Brand of the Year Award.

Hanjin said on November 3 that it had won the 2026 Brand of the Year Award, presented by the Korean Academic Society of Advertising.

The society held the awards ceremony at the Grand Ballroom of Paradise Hotel Busan on October 30 and presented Hanjin with a plaque. The Brand of the Year Award is given to companies that achieve customer satisfaction through marketing communications, build distinctive brand value, and fulfill their social responsibilities. Hanjin was recognized for strengthening its brand competitiveness across consumer and industrial logistics as an integrated logistics solutions provider that supports the growth of customers' businesses and brings new value to everyday life.

Celebrating its 81st anniversary this year, Hanjin has operated a Creating Shared Value (CSV) platform that grows alongside its customers. Its one-stop delivery platform, One Click, lowers logistics barriers for small businesses, while its overseas expansion support service for K-fashion brands, SWOOP, and its work as an implementing agency for government-supported programs help promising domestic brands establish themselves in overseas markets. In particular, led by its Global Distribution Center (GDC) at Incheon International Airport, Hanjin has proactively built fulfillment infrastructure at key locations, including Los Angeles in the United States, Toronto in Canada, and the Netherlands and the United Kingdom in Europe, helping K-beauty and fashion brands expand into overseas markets.

Hanjin's customized project logistics capabilities, which support clients' on-the-ground brand marketing activities, also proved effective. It handled logistics for a K-beauty pop-up store event in Omotesando, Tokyo, helping expand the brand's local reach. It has also established itself as a key partner for customer-facing events by serving as an official logistics partner for the Seoul Marathon and transporting precision broadcasting equipment for international sporting events.

Its logistics network-linked environmental, social, and governance (ESG) initiatives closely connected to people's daily lives also earned high marks. In cooperation with the Ministry of Health and Welfare and other organizations, Hanjin distributed packing tape printed with the 1308 counseling hotline and made donations to support pregnant women in crisis. It is also expanding engagement with future generations through its flagship social contribution program, Love Connect; its participation in the Earth Hour environmental campaign; and its sponsorship of Hanjin BRION, a League of Legends Champions Korea (LCK) team. Hanjin received this award after winning the top prize in the logistics industry category at the 2026 Korea National Brand Awards, hosted by New York Festivals last April.

Hanjin President Cho Hyun-min said, "This award is the result of our transformation into an integrated logistics solutions provider that goes beyond simple transportation to support the success of our customers' businesses, from small business owners to global K-brands. We will continue to build on our robust logistics infrastructure at home and abroad and establish ourselves as a brand that brings distinctive value to our customers' daily lives and businesses."

This content was produced with the assistance of AI translation services.