APR Draws 15,000 Visitors to Pop-Ups in Four Cities, Including New York and London

Relay Pop-Up "Medicube Wellness Club X2" Wraps Up Successfully
More Than 1,000 Visitors per Day on Average at First-Ever Pop-Ups in London and Paris

APR said on November 3 that more than 15,000 people visited its “Medicube Wellness Club X2” pop-up stores in New York and Los Angeles in the United States, as well as London in the United Kingdom and Paris in France. The events opened in stages, starting in New York in September and ending in Paris in October. This was the first time Medicube had held a series of pop-ups linking the United States and Europe.

APR's Maycube pop-up in Los Angeles. Photo courtesy of APR.

The events focused on promoting the Booster Pro X2, a beauty device newly launched in those markets. Visitors received recommendations for treatment modes suited to their skin concerns and tried the device alongside Medicube skincare products. After the experience, they were served healthy smoothies inspired by the LED colors for each device mode.

An APR representative said, “More than 1,000 people visited each of the four cities per day on average.” The representative added, “These were the first standalone pop-ups we have held in Europe since launching the brand there. Lines formed at the London and Paris venues, and advance reservations closed early.”

APR Medicube pop-up in London, UK. Photo provided by APR.

APR plans to expand its offline sales network in North America and Europe. This month, it will hold a Medicube pop-up in Madrid, Spain, with local drugstore chain PRIMOR. The company is also working to secure placements in major offline retail channels in each country.

This content was produced with the assistance of AI translation services.