Sangmidang Holdings Awards 270 Million Won in 'Happy Scholarship' Grants to College Students Working at Brand Stores

Paris Baguette, Baskin-Robbins, Dunkin', Pascucci, and other brands

Second-semester scholarships awarded to 150 university student employees

Approximately 5.7 billion won provided to 3,227 recipients since 2012

Sangmidang Holdings Happy Foundation announced on November 3 that it had awarded a total of 270 million won in scholarships to 150 recipients of the Sangmidang Happy Scholarship for the second semester of 2026.

The Sangmidang Happy Scholarship is a corporate social responsibility program launched in 2012 in line with Sangmidang Holdings Chairman Hur Young-in's goal of helping young people working at its stores achieve their dreams. The program provides scholarships each semester to university students balancing their studies and work.

A student (center) selected for the Sangmidang Happy Scholarship poses for a commemorative photo with the franchise owner (right) and an official from the Sangmidang Holdings Happy Foundation at the Paris Baguette Cafe Seocho Station branch. Provided by Sangmidang Holdings.

This semester, 150 students were selected: 120 university students working at stores operated by Sangmidang-affiliated brands, including Paris Baguette, Baskin-Robbins, Dunkin', and Pascucci, and 30 external scholarship recipients selected through the Korea Student Aid Foundation. Each recipient received 1.8 million won, equivalent to 50% of the average tuition at universities nationwide. From 2012 through this semester, Sangmidang Holdings has provided a cumulative total of approximately 5.7 billion won in scholarships to 3,227 students.

A Sangmidang Holdings representative said, "We hope this scholarship will encourage young people as they balance their studies and work while preparing for the future. We will continue to support them so they can plan their careers and prepare for the future without worry."

This content was produced with the assistance of AI translation services.