Store and Menu Expansion Pays Off: Ashley Queens NC Songpa Branch Draws 120,000 Visitors in Just Three Months After Renovation

Reopened after renovations on July 16
Expanded store from about 200 to 340 pyeong
Expanded menu selection
Average of 40,000 visitors a month over three months...ranking among the top overall
Suji and Jamsil locations also slated for renovations this year

Ashley Queens, a world gourmet buffet operated by Eland Eats, announced on Nov. 3 that its NC Songpa branch, which reopened after renovations in July, surpassed 120,000 cumulative visitors in just three months.

Visitors look over the menu at Ashley Queens NC Songpa. Photo courtesy of Eland Eats.

Located on the seventh floor of Yeongwan at NC Department Store in Garden Five Life, a mixed-use complex in Munjeong-dong, Songpa-gu, Seoul, the NC Songpa branch is the first Ashley Queens location to undergo a grand renovation. The grand renovation format expands the space and salad bar menu at existing locations, focusing on stores with growing demand.

The NC Songpa branch was expanded from about 661 square meters (about 200 pyeong) to about 1,124 square meters (about 340 pyeong). It also added new sections and expanded the number of salad bar items by up to 30% compared with existing stores. New additions include an "Open Sandwich Zone" where customers can enjoy brunch (breakfast and lunch), a "Dessert Zone" featuring an acai bowl section and soft-serve ice cream, and sushi dishes available only at renovated locations. The store also improved customer traffic flow and optimized its seating layout. In the three months through last month, it welcomed an average of more than 40,000 visitors per month, ranking among the top Ashley Queens locations.

Ashley Queens plans to reopen its Lotte Mall Suji and Jamsil Lotte Castle locations later this year after grand renovations. An Ashley Queens representative said, "A grand renovation expands a store's size and menu selection to bring the value of Ashley Queens to more customers. We will continue upgrading each location to minimize experiences in which customers are unable to dine at our stores due to high demand or leave dissatisfied."

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