NUVO Showcases Premium K-Matcha at U.S. Food Ingredients Expo, Steps Up Export Expansion
Global green biotechnology company NUVO is stepping up its push into international markets with its premium matcha brand, SEEIN. As exports of matcha and green tea continue to grow, the company is seeking to acquire new customers and expand sales channels by exhibiting at overseas trade shows.
NUVO said on Nov. 3 that it showcased its matcha and green tea products at SupplySide Global 2026, a global trade show for food and nutrition ingredients held from Oct. 28 to 30 (local time) at the Mandalay Bay Convention Center in Las Vegas, Nevada.
SupplySide Global brings together global ingredient suppliers, manufacturers, brands and distributors across the food and beverage industry, including the health supplement sector. At this year’s exhibition, NUVO focused on showcasing SEEIN’s premium matcha and green tea product lines and explored opportunities to expand partnerships with global companies.
Matcha has recently been broadening its applications in the global food, beverage and healthcare markets, in line with the wellness trend. As awareness grows of matcha as a healthy ingredient rich in antioxidants and a source of natural energy, its use is expanding beyond beverages into desserts, baked goods, health supplements and cosmetics.
In response to these market changes, NUVO plans to meet a range of global needs through the SEEIN brand, moving beyond the export of raw ingredients alone.
Exports are also on the rise. Matcha and green tea exports totaled $7.6 million (approximately 10 billion won) in the first three quarters of this year, up 41% from the same period last year. NUVO plans to use its participation in the trade show to acquire new customers and further accelerate the expansion of its overseas business.
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A NUVO representative said, “The global matcha business is opening up new opportunities through its integration into a variety of food and beverage products. Through our participation in SupplySide Global, we will closely track demand and changes in global markets, expand our partnerships with clients and sustain the growth of our matcha exports.”
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