Local Products and Food
More than 70 Booths
Performances by Singers Kyungseo and Im Chang-jung

Paju City in Gyeonggi Province will hold the “2026 Paju Pay Festa” on November 7 in and around Unjeong Central Park. Visitors who pay with Paju Pay, the local currency, at the event will receive a 10% cashback incentive, up to 30,000 won per person. The cashback promotion will end early if the budget runs out.

'2026 Paju Pay Festa' to Be Held Alongside Local Currency. Provided by Paju City.

'2026 Paju Pay Festa' to Be Held Alongside Local Currency. Provided by Paju City.

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The Paju Pay Festa is a festival where residents and small business owners come together through the local currency. First held last year, it drew about 7,300 residents. This year, it will run from 10 a.m. to 7 p.m., with an expanded event and more hands-on programs.


More than 70 booths will be set up in themed areas, including a bakery zone, an animal friends zone, a kids’ zone, an agricultural products zone, a social enterprise zone, a small business zone, a food zone, and a book village zone. The event will showcase distinctive products and food from the Paju area, and offer hands-on programs for families.


Bubble shows, mime performances, magic shows, and more will take place on a special stage. Singers Kyungseo and Im Chang-jung will perform at 6 p.m.


Paju Mayor Son Baechan said, “The Paju Pay Festa is an opportunity for residents to meet local merchants in person and experience the value of local currency together. I hope a day of fun for many residents will bring vitality to businesses in our neighborhood.”


Paju City urged visitors to use public transportation, as parking around the event venue is limited. Visitors arriving by car can use the parking lot at nearby GTX Unjeong Central Station. Traffic congestion is expected around the venue before and after the celebratory performances begin at 6 p.m.



Paju Pay offers a 10% discount year-round. As of October this year, it had about 460,000 members.


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