Analyzed pain points throughout the juicing and cleaning process
Ergonomic design incorporated throughout the product

Hurom announced on the 3rd that its recently launched H90 juicer won the top prize, “Best of Best,” at the 26th Ergonomic Design Award.


Hurom H90. Hurom

Hurom H90. Hurom

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Now in its 26th year, the Ergonomic Design Award (EDA) is a prestigious award in Korea’s ergonomic design field, organized by the Ergonomics Society of Korea since 1998. A panel of expert judges evaluates products comprehensively from the consumer’s perspective, considering usability, efficiency, functionality, aesthetics, safety, and economic value.


The H90, a new product Hurom introduced last September, is a hands-free smart juicer developed after analyzing the entire juicing process based on voice of the customer (VOC) feedback, user research, and expert evaluations. Hurom closely examined the inconveniences consumers experience throughout the process of preparing and adding ingredients, juicing, and cleaning, and enhanced the product’s convenience and safety.


The Hurom H90 features a smart interface on its front electronic display for intuitive operation. Its 155 mm-wide feed chute and 2.5 L mega hopper make it easier to add ingredients. The juicer is designed to detect and clear blockages on its own if ingredients get stuck during juicing. Ergonomic design that takes user behavior into account has been incorporated throughout the product, including the hopper lid, handle, juice cap, and drum assembly. The award is particularly significant because the H90 is the first juicer in the industry to receive validation for its user convenience and safety.



“We are honored that Hurom’s efforts to develop products with consumers’ experiences and voices as our top priority have been recognized,” said Hurom CEO Kim Jaewon. “We will continue to introduce products that everyone can use conveniently and safely, driven by innovative technologies that put users first and a commitment to health.”


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