Boosters Launches TV Ad for 'Lulupichi' to Expand Public Awareness

“Lulupichi,” the undercare brand of FSN subsidiary Boosters, has launched a TV advertising campaign.

Lulupichi TV Commercial. Boosters

According to Boosters on November 3, the campaign message for the TV ad is “All day long, as if you just washed.” The ad features short-form videos capturing genuine reactions from customers who used Lulupichi in various everyday moments.

The ads were produced as 15-second short-form videos, each focusing on one of four situations: hiking, traveling, going out, and being at work. They humorously portray people giving Lulupichi to friends or colleagues and their reactions after using the product.

Lulupichi is Korea’s first water-gel bidet product that can be pumped onto regular toilet paper. It cleans while also moisturizing and soothing the skin, making it easy to use without water or a bidet. It is especially convenient in a variety of settings, such as when going out or traveling, and the used toilet paper can be flushed down the toilet.

Sales have also shown clear growth since the collaboration with Boosters. During the period when digital advertising and influencer marketing were rolled out in earnest, average monthly sales increased approximately 6.5-fold compared with before the collaboration. Building on this performance, Boosters has expanded its marketing efforts to include TV advertising to boost the brand’s public awareness.

A Boosters representative said, “We will help more consumers experience the value of Lulupichi in their daily lives by drawing on the product’s distinctive quality and convenience of use.” The representative added, “Starting with this TV campaign, we will grow Lulupichi into a leading brand in the personal hygiene category.”

This content was produced with the assistance of AI translation services.