Hoengseong County Officials Plan and Star in Short-Form Videos to Promote "5 Million Visitors"

Social Media Content Featuring Staff Introduces Tourist Attractions and Festivals
Also Shares Everyday Information

Public officials in Hoengseong County, Gangwon Province, have taken the lead in planning and appearing in videos to promote local tourism. The county plans to support the ninth popularly elected administration’s goal of ushering in an “era of 5 million visitors to Hoengseong” through social media content, including short-form videos produced by its staff.

Screenshot from a short-form video. Provided by Hoengseong County.

Hoengseong County Governor Jang Shinsang said Tuesday that the county is strengthening its promotion of county administration and communication with residents by posting content planned and presented by its staff on its official YouTube channel, Instagram account and blog.

The county is expanding its promotional approach beyond delivering news in a conventional format to focus more on on-site coverage. Staff visit major tourist attractions, festivals and event venues to introduce local sights and activities, and share information residents need in their daily lives through witty videos.

In particular, the county uses short-form videos to highlight tourist attractions and local specialty products by presenting key information in a short time. It aims to connect with residents through approachable content and turn viewers’ interest into visits to Hoengseong.

“Our staff are participating voluntarily to communicate more closely with residents and widely promote Hoengseong’s diverse attractions,” said Do Manjo, head of the Planning and Budget Office at Hoengseong County. “We will do our utmost to usher in an era of 5 million visitors to Hoengseong with fresh and inventive content.”

This content was produced with the assistance of AI translation services.