LG TVs Become a 'Joseon Royal Court Gallery'... LG Electronics Unveils 21 Works from the 'K-Heritage Collection'

Digital art of palaces, royal paintings, and ceramics
showcased on LG Gallery+, LG's art service

LG Electronics is showcasing the culture of the Joseon royal court through LG Gallery+, an art content service on its proprietary smart TV platform, webOS.

A digital-art rendering of a white porcelain jar decorated with plum and bamboo designs in underglaze blue, presented through LG Gallery+. LG Electronics

LG Electronics announced on November 3 that it is making 21 works from the “K-Heritage Collection: Season 1 Joseon Royal Court Series” available on LG Gallery+. The collection reinterprets Joseon-era palaces, royal paintings, and ceramics as digital art. LG Gallery+ is a specialized art content service that lets users enjoy a variety of artworks in their everyday lives through LG smart TVs.

The collection was designed to bring Korean traditional culture vividly to life without the constraints of space or time. Media art videos fill the TV screen, including “Into the Throne Hall,” which creates the impression of moving beneath the ceiling of Geunjeongjeon Hall at Gyeongbokgung Palace, past its ornate dancheong decorations and between its pillars, and “Between Moon and Water,” which captures the nighttime scenery of Gyeonghoeru Pavilion and its surroundings.

The collection also recreates “Irworobongdo,” “Moran-do,” and “Gun-an-do,” representative royal paintings of the Joseon Dynasty, in detailed digital images. Crafts such as white porcelain moon jars, Buncheong ware, blue-and-white porcelain, and royal seals have also been brought to life as works of art, allowing viewers to enjoy them from the comfort of their homes.

The “Joseon Royal Court Series” was created based on digital assets from WIPCO, a digital twin company, while Heritage LAB, which produces content combining heritage and new technologies, was responsible for planning and creating the content. Platform integration and distribution are being handled by ELFACTORY, an art-tech company. LG Electronics plans to continue working with these partners and to regularly present collections that recreate “the beauty of Korea” as digital art.

In addition to these works, LG Electronics has partnered with major art museums around the world, including The National Gallery, London, the Metropolitan Museum of Art in New York, and the National Museum of Modern and Contemporary Art, Korea, to showcase artworks of significant artistic value on LG Gallery+.

LG Electronics also collaborates with art platforms such as Saatchi Art to offer contemporary artworks, while enabling users to enjoy game illustrations and photographs of natural landscapes. Customers can explore more than 5,000 pieces of art content on LG Gallery+, including classical artworks and game illustrations.

Jo Byeong-ha, Senior Vice President and Head of the webOS Platform Business Center at LG Electronics' Media Entertainment Solution (MS) Company, said, “We will continue to expand our art content so that customers can enjoy artworks through LG Gallery+ and complete the interior design of their own spaces.”

This content was produced with the assistance of AI translation services.