Jeongeup Rehmannia Agricultural Heritage Designation Celebration Set for Nov. 7

Tea, food, and hands-on activities all in one place

An event has been organized to share with citizens the history and value of Jeongeup Rehmannia, designated as a National Important Agricultural Heritage, and to highlight the potential for developing the region's medicinal and wellness industry.

The Jeongeup Medicinal Healing Network Council will hold the “Celebration of the Designation of the Jeongeup Rehmannia Agricultural System as National Important Agricultural Heritage No. 20” on November 7 in the area around the parking lot of the former Jeongeup Police Station.

The celebration will revisit the historical significance of Rehmannia and share ways to pass it on to future generations and connect it with local industries.

At the event venue, visitors can sample and purchase native teas, and enjoy an old-fashioned “Ssanghwa Tea Cafe” evoking the atmosphere of days gone by. They can also take part in hands-on activities to make mood lights using Rehmannia flowers and herbal potpourri inspired by Jeongeup's scents and culture. Going beyond simply viewing agricultural heritage, the event will showcase processed products made with Jeongeup Rehmannia and traditional foods, allowing citizens to experience it in their daily lives through tea, food, and crafting activities.

Jeongeup City plans to breathe new life into the local economy by preserving its Rehmannia agricultural heritage and linking it with the production, processing, and distribution of medicinal crops, Ssanghwa tea culture, therapeutic agriculture, and experiential tourism. In particular, from 2027 onward, the city plans to explore ways to promote the medicinal and wellness industry by increasing the value of Jeongeup Rehmannia and involving a range of local stakeholders, including farmers and workers in related industries.

“Jeongeup Rehmannia is a precious agricultural heritage that carries on the wisdom of our ancestors and the dedication of our farmers,” said Jeongeup Mayor Lee Haksoo. “I hope this event will widely promote the value of Jeongeup Rehmannia and serve as a starting point for opening up the future of the medicinal and wellness industry.”

This content was produced with the assistance of AI translation services.