Hana Bank Unveils Giant Media Facade at Euljiro Headquarters

Second-largest in South Korea
Opens on Nov. 2 with a Son Heungmin video; Christmas art to be unveiled on Nov. 13

Hana Bank will unveil “Hana Canvas,” a giant media facade on the exterior wall of its headquarters in Euljiro, Seoul, making it the second-largest of its kind in South Korea.

The massive media facade “Hana Canvas” on display at Hana Bank’s headquarters in Euljiro, Seoul. Provided by Hana Bank.

Hana Bank said on November 2 that it expanded the existing electronic billboard to establish the display as a downtown landmark connecting Myeongdong and Euljiro in Seoul.

“Hana Canvas” spans the fifth through 15th floors of Hana Bank’s Euljiro headquarters. It is 41.28 meters wide and 43.20 meters high, with a total area of approximately 1,783 square meters, making it the second-largest of its kind in South Korea.

Hana Bank plans to operate “Hana Canvas” not as an advertising medium but as a financial information hub that delivers real-time financial information. In addition to exchange rates and major indexes, it will provide real-time alerts on financial policies and indicators, as well as daily summaries of financial market trends. The bank will also continue to showcase a variety of its brand content and content tailored to the season and occasion.

To mark the grand opening on November 2, Hana Bank will premiere a giant anamorphic video, which uses visual illusions to create a three-dimensional effect, featuring its advertising model, soccer player Son Heungmin, as well as new time-signal content. From November 13, it plans to show a Christmas video titled “A Winter Fairy Tale for Everyone.”

Following a trial run, “Hana Canvas” will officially operate year-round, seven days a week, from 6 a.m. to midnight.

This content was produced with the assistance of AI translation services.