7-Eleven Launches Exclusive ZO&FRIENDS and Sanrio Products for Pepero Day

Event lineup expanded by 30% from last year to 150 items

Korea Seven said on Nov. 2 that its convenience store chain 7-Eleven had launched exclusive products for Pepero Day featuring popular intellectual properties (IPs), including ZO&FRIENDS and Sanrio Characters. The company expanded its event lineup by about 30% from last year to around 150 items, including character merchandise, wine, toys and products sourced from overseas.

There are eight products created in collaboration with ZO&FRIENDS, a character brand jointly created by IPX and singer G-Dragon. The planned gift sets include a plush keychain wearing a roasted chestnut hat and a face cushion, as well as metal keychains, squishy toys, wrist-strap pouches, gym sack backpacks, insulated bags and mini carry-on bags.

Models introduce Pepero Day products sold at 7-Eleven. Courtesy of 7-Eleven.

Through Nov. 11, 7-Eleven will also operate the “7-Eleven × ZO&FRIENDS Pepero Day Pop-Up Store” on the first basement level of Lotte World Mall in Jamsil, Seoul. Customers who spend at least 30,000 won will receive, on a first-come, first-served basis, a gift box they can decorate themselves, along with pin badges, a sticker set and postcards. They will also have the opportunity to take photos in a photo booth.

Seven Sanrio Characters products are also available. They feature exclusive 7-Eleven designs, including a chocolate-themed Hello Kitty and Usahana. The lineup includes a black quilted pouch featuring Hello Kitty’s face, plush keychains, light-up keychains and a lightweight, three-fold umbrella with a figure design.

7-Eleven has also launched seven products in collaboration with K/DA, the virtual artist group based on League of Legends (LoL) champions, in partnership with Riot Games. The lineup consists of two Pepero sets and five merchandise sets. Each five-stick Pepero set includes one randomly selected K/DA photo card. Merchandise includes three-dimensional acrylic keychains, large desk mats and backrest cushions.

7-Eleven is expanding its event lineup because demand for Pepero Day gifts is growing. Sales related to Pepero Day rose 120% last year compared with the previous year.

Through Nov. 10, customers who pay for any of 21 IP gift sets with a BC Card or KakaoPay Money will receive a 20% discount. Customers who buy two types of Pepero—Almond and Choco Field—using the same payment methods will receive two additional items, and they can mix and match the two products.

“This year, for Pepero Day, we have strengthened our core product lineup while significantly expanding our range of limited-edition merchandise that is practical for everyday use, through collaborations with popular IPs that have strong fan bases,” said Han Hyunju, a merchandising manager on 7-Eleven’s snack team.

This content was produced with the assistance of AI translation services.