'Pepero Day' Campaign Hits Hongdae, Seongsu's Key Commercial Districts and University Areas

"Targeting Consumers at Home and Abroad"

Lotte Wellfood said on November 2 that it will roll out marketing at tourist destinations, including “Pepero Heart Attack,” a citywide touring pop-up targeting consumers at home and abroad ahead of Pepero Day on November 11.

Consumers are using the label printer zone at the 7-Eleven New Wave Myeongdong store to create their own Pepero. Courtesy of Lotte Wellfood.

“Pepero Heart Attack” is a promotional campaign in the form of a pop-up store that travels to different locations. Centered on a large bus wrapped in campaign graphics, it features a photo zone and other attractions reflecting the campaign slogan, “Don’t hesitate on Pepero Day!” The program will visit major commercial districts with heavy foot traffic, including Hongdae, Gwanghwamun and Seongsu in Seoul, as well as universities, middle schools and high schools. In key commercial districts popular with international tourists, the campaign will also hold experiential promotional events tied to global ambassador Stray Kids.

A Lotte Wellfood representative said, “We hope that not only Korean consumers but also international tourists visiting Korea will naturally experience the culture of K-themed celebration days in their everyday lives.”

This content was produced with the assistance of AI translation services.