Peak Sales Day of the Year Is Coming... GS25 Offers Half-Price Deals for Pepero Day

GS25 Records Its Highest Sales of the Year on November 11
Unveils Gift Sets Featuring Popular Character Merchandise

GS25, the convenience store chain operated by GS Retail, announced on November 2 that it will hold its "2026 GS25 PPESTIVAL" to mark Pepero Day on November 11. The event will feature gift sets combining popular character merchandise, including Anpanman and Crayon Shin-chan, as well as limited-edition Pepero featuring GS25's own characters. Customers can also enjoy 2+2 deals and discounts of up to 50%.

GS25 said, "We spent eight months preparing for this year's event." Featured products include the "Anpanman Tape Measure Keyring Pepero Set," "Crayon Shin-chan Film Camera Pepero Set," "Crayon Shin-chan Shiro Shopping Bag Set," and "Bo-chan Pebble Nose-Mucus Tissue Case Set." The sets pair Pepero with items such as keyrings, smartphone grips, lunch box cases, mouse pads, and pouches, targeting both gift buyers and collectors.

Models introduce GS25’s 2026 GS25 PPESTIVAL. Provided by GS25.

Individual Pepero packs feature GS25's original characters, "Mumu-ssi and Friends." The packaging features four characters: Mumu-ssi the Tibetan fox, Meoyong-ssi the Geuraeseo panda, Anjeure-ssi the Bukkeu rabbit, and Sunnam-ssi the Sigoreu bear-cat.

Through November 9, customers who purchase Choco or Almond Pepero using an eligible partner payment method can get a 2+2 deal. During the same period, customers who buy four or more Pocky Original or Pocky Extra Thin, or Ferrero Rocher T-3 or T-5, using Kakao Pay or Naver Pay will receive a 50% discount. On November 10, customers paying for Choco or Almond Pepero with Toss Pay can get a 2+2 deal.

Customers who pay with GS Pay for any of 18 merchandise gift sets through November 10 will receive a refund of 30% of the purchase amount. The maximum refund per person is 12,000 won. From November 5 to 11, four GS25 promotional Pepero and Pocky products will be sold at an 11% discount through KakaoTalk Gift.

GS25 puts considerable effort into Pepero Day because it is the biggest sales day of the year. An analysis of daily sales last year found that sales on November 11 were more than 30% higher than the daily average for the year. This is believed to reflect a surge in demand from customers buying gifts all at once for not only family, friends, and romantic partners, but also colleagues.

Kim Wanho, a merchandising manager on GS Retail's processed foods team, said, "For Pepero Day, which generates our highest sales of the year, we have worked to differentiate our products, from gift sets pairing popular characters with practical and collectible merchandise to limited-edition Pepero featuring our own characters. We have also prepared a range of discounts so customers can share their feelings with loved ones, including family, romantic partners, and friends, without spending too much."

This content was produced with the assistance of AI translation services.