HL Mando Shifts from Product-Centered to Region-Centered... Appoints President Park Youngmoon as CEO

Placing Execution-Focused Leaders at the Forefront

HL Mando has shifted its organizational structure from a product-centered to a region-centered model and appointed President Park Youngmoon as CEO and Head of the Auto Sector.

HL Group announced on November 2 that it had carried out its 2026 executive appointments. Under its “disruption” agenda to break from conventional norms, the group plans to boldly restructure its organization and step up management innovation.

Park Youngmun, CEO of HL Mando and Head of the Auto Sector. HL Mando.

HL Mando simplified its three existing organizational pillars—products, functions and regions—to two: regions and functions, with the aim of speeding up decision-making and business execution. After appointing regional heads for China, the Americas, India and Europe, it created a new position for a head of Korea, underscoring its focus on strengthening accountable management. Bae Hongyong, senior executive vice president, was appointed to lead the research organization as CTO, and regional heads and functional CXOs were also named.

HL Holdings’ business division and HL Ecotech appointed Song Kitaek, an executive vice president who previously headed the integrated logistics business division, and Yoo Jaeeon, a senior vice president who oversaw HR at HL D&I Halla, as CEOs, respectively. They are expected to accelerate efforts to improve the performance of existing businesses and build a robust business portfolio.

In particular, HL Group created the new position of “Group Chief Strategy Officer” and appointed senior executive vice president Jung Jaeyoung. The plan is to refine and align the strategic direction of the group and its affiliates, while identifying new businesses and exploring new value chains.

[Appointments]

▲HL Mando

President Park Youngmoon (CEO and Head of the Auto Sector)

Vice President Lee Jeongseok (Head of Korea)

Vice President Kim Pyeongyong (Head of China)

Vice President Kim Jaehyeok (Head of the Americas)

Vice President Kim Seongil (Head of India)

Managing Director Ji Suhwan (Head of Europe)

Senior Executive Vice President Bae Hongyong (CTO and CDO)

Vice President Lee Cheol (CFO)

Vice President Yoo Hoyoung (CMO)

Vice President Hong Youngil (COO)

Executive Vice President Seo Gabyong (CPO)

Executive Vice President Kim Gyeongrae (CQO)

Executive Vice President Namgung Hyeon (Head of MCM Corporation)

▲HL Holdings

Holding Company Division: Senior Executive Vice President Jung Jaeyoung (Group Chief Strategy Officer and Group CFO)

Business Division: Executive Vice President Song Kitaek (CEO)

▲HL Ecotech

Senior Vice President Yoo Jaeeon (CEO)

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