[Today's New Products] "Hotel Bedding Promising a Great Night's Sleep"... CJ OnStyle Unveils Banyan Tree, Walkerhill Collection

Walkerhill Graphene Bedding Collection to Launch on November 7, Targeting Demand for Hotel Bedding
“Warm Bedding Week” to Feature 17 Brands, with Expanded Lineup of Winter Bedding Shows

As “sleepnomics” consumption, in which people invest in bedding for a good night’s sleep, gains momentum, demand is growing for hotel bedding that can also be used at home. CJ OnStyle is targeting the market by launching a series of premium bedding products in collaboration with domestic hotel brands.

CJ OnStyle announced on November 2 that, following its hotel-style bedding collaboration with Banyan Tree Seoul, it will launch a home-living bedding collection jointly developed with Walkerhill on November 7.

The Walkerhill Living Collection applies the bedding designs and materials used in hotel rooms to products for the home. The first product is a bedding set made with graphene, which will be showcased at 10:20 a.m. on November 7 on “Rimittideu,” a premium lifestyle program.

Earlier, on October 27, CJ OnStyle launched the “AtSential Prestige Hotel-Style Bedding Full Set,” developed in collaboration between its own home-living brand AtSential and Banyan Tree Seoul. The bedding is used in the AtSential Suite at Banyan Tree Seoul and features high-density satin fabric, hidden quilting, and embroidered logos. It is also designed to be practical, allowing it to be machine-washed at home.

In addition to its hotel collaboration products, CJ OnStyle is holding a special promotion featuring premium bedding brands. At “Warm Bedding Week,” running through November 8, 17 brands, including Homuro, Airloom, AllerMann, and Crispybaba, will showcase new winter products and popular items.

CJ OnStyle has also expanded its broadcast schedule. Starting with Airloom’s Raschel microfiber bedding on November 2, it will feature Homuro’s heat-retaining bedding on the Choi Hwa-jung Show on November 4. On November 7, it will showcase wool blankets from Swedish brand Klippan, and on November 7 and 8, it will offer Crispybaba’s Saint wool bedding at a special sale on TV and mobile live broadcasts.

During the promotion, customers who spend at least KRW 100,000 on products from participating brands will receive reward points worth 10% of the purchase amount.

A CJ OnStyle representative said, “As interest in a good night’s sleep grows, demand for premium bedding is also increasing,” adding, “We will continue to introduce distinctive bedding products, drawing on our strengths in product curation and video content.”

This content was produced with the assistance of AI translation services.