‘Black Friday at LF Mall’ Runs Through Nov. 9, with Up to 80% Off 2,000 Brands

Starting two weeks earlier; LF Mall's first "Black Live Day"
500 "LF Style Partner" participants to expand customer reach

LF, a lifestyle and culture company, said on November 2 that it is holding “Black Friday at LF Mall,” its biggest shopping event of the second half of the year, through November 9. More than 820,000 products from over 2,000 brands, including LF brands, are discounted by up to 80%.

This year, the event is starting more than two weeks earlier than it did last year. The aim is to attract customers before discount competition in the retail industry gains momentum and to let shoppers choose popular sizes and colors while inventory is relatively plentiful.

Provided by LF.

“Black Speed Deal” offers limited quantities of products from selected brands at special prices on a first-come, first-served basis every day at 10 a.m. and 6 p.m. Other promotions include “Today’s Hot Deals” and “Outlet Hot Deals,” featuring discounts on seasonal and outlet products, as well as “This Week Only! Half-Price Sale,” a collection of products discounted by 50% or more.

For the first time since LF Mall launched, this year’s event will also feature “Black Live Day.” From November 3 to 5, four live broadcasts will air each day from morning to evening, each with a different theme. The November 3 theme is “Premium Day,” November 4 is “Brand Day,” and November 5 is “Contemporary Day.” The broadcasts will showcase products and discounts from brands including Isabel Marant, Vince, Barbour, Hazzys, Vanessa Bruno and Jill Stuart. Customers who purchase products featured in the broadcasts can enter that day’s prize draw. Prizes include a Dyson cordless vacuum cleaner, a Galaxy Tab and Bose speakers.

A total of 500 participants in “LF Style Partner,” a customer-driven product recommendation program, will also take part in the event. They will create product recommendation content reflecting their personal tastes and share it on their social media accounts. Some will host live broadcasts in person at Raum, LF’s premium select shop.

LF Style Partner is a program that lets participants feature LF Mall products on their social media accounts and earn a reward equal to 5% of the confirmed purchase amount when customers buy through their dedicated links. Since its launch in August, the program’s membership has grown about tenfold in just over a month. LF Mall plans to use this event, which will see large-scale participation by its partners, to expand its reach to new customers.

An LF Mall representative said, “As early November marks the start of the cold season and the time when people begin wearing outerwear, knitwear and other items, we moved the event forward so customers can prepare the winter clothing they need in advance at discounted prices. We expect customers to enjoy a more affordable and enjoyable shopping experience, with discounts among the largest of the year as well as distinctive benefits such as live broadcasts and prize draws.”

This content was produced with the assistance of AI translation services.