Loro Piana Christmas Tree at Galleria Luxury Hall
On display at Luxury Hall East Plaza through Dec. 31
Seoul Exclusive Capsule Selection to debut at Luxury Hall
Galleria Department Store said on Nov. 2 that it has partnered with Italian luxury brand Loro Piana to unveil a large tree and facade decorations at its Luxury Hall in Seoul. The display will run from Oct. 30 through Dec. 31.
A large Christmas tree made of woven straw has been installed in the Luxury Hall East Plaza. Golden lights wind around its tiers, and a star adorns the top. The design reflects Loro Piana's philosophy of valuing the natural beauty of materials and craftsmanship, the company said.
The building facade features stars in different sizes and shapes against a reddish-brown background bearing the Loro Piana logo. Golden lights installed along the building's outline complement the tree in the plaza.
The "Seoul Exclusive Capsule Selection," created to mark the collaboration, will also make its exclusive first debut at the Luxury Hall. It includes women's coats and jackets, men's and women's Winter Voyager jackets, bags, and accessories. Silk scarves feature pastel watercolor prints of Seoul landmarks, including Banpo Bridge and N Seoul Tower. The selection also includes the Extra Bag L19 in Dark Bubblegum and Deep Ice, colors created for this collection, as well as bag charms made of alpaca wool and cashmere.
Since collaborating with Bvlgari in 2016, Galleria has presented Christmas decorations in partnership with luxury brands including Cartier, Chanel, Louis Vuitton, Prada, and Goyard. This marks the 11th year of the initiative.
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A Hanwha Galleria representative said, "We hope to bring joy at the end of the year with Christmas decorations and special products created with Loro Piana. We will continue to offer attractions unique to Galleria and a distinctive shopping experience through collaborations with a range of luxury brands."
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