M83 Joins Affiliate July House to Make AI Ads Using Actors' Digital Likenesses

M83, a company specializing in visual effects (VFX), is joining forces with its affiliate July House to target the market for AI-powered advertising and content platforms.

M83 announced on November 2 that it would participate as a production partner in CLYNK, an AI advertising production platform launched by July House on October 30.

The core of the partnership is combining M83's video production technology with actors' digital likeness IP. M83 plans to differentiate itself by applying its specialized VFX capabilities to areas that determine the quality of advertising content, including actors' facial expressions and movements and the seamless compositing of products and backgrounds.

CLYNK is a platform that uses AI to produce advertisements without requiring stars to take part in shoots in person. The platform works by capturing actors' faces, bodies, expressions, and other features as digital data. Once the stars and their agencies approve the scope of use in advance, production companies and AI creators can use the data to produce advertisements.

Advertisers can review the modeling fees listed for each actor on the platform, choose an actor, and commission a production. The entire process, from obtaining approval to use the rights through producing the advertisement, reviewing the finished content, and settling payments, takes place on the platform. In particular, actors' digital likenesses can be used only within the scope agreed to in advance, helping protect their rights while making advertising production more efficient.

CLYNK aims to expand its customer base to include small and medium-sized brands and small businesses that have had difficulty accessing the traditional star advertising market by reducing reliance on shooting schedules and on-site production. The platform gives advertisers production opportunities that match their budgets and objectives, while offering actors and their agencies opportunities to generate additional revenue from digital likenesses. M83 plans to secure advertising production volume and diversify its customer base and production portfolio in response to this market expansion.

An M83 official said, "CLYNK can offer new advertising production opportunities to small and medium-sized brands and small businesses that have found it difficult to work with famous stars because of high modeling fees and production costs. Stars, too, can generate revenue from the use of their digital likenesses without taking part in shoots in person, and we expect this to create a new advertising market."

This content was produced with the assistance of AI translation services.