Judak Enters K-Beauty Flagship Hub in Paris, France

H.PIO's subsidiary Judak has entered mmm (Maison des Mille Muses), a K-beauty flagship hub in Paris, France.

mmm store photo. H.Pio

According to Judak, mmm was established as part of a K-beauty overseas expansion support program led by the Ministry of Health and Welfare and the Korea Health Industry Development Institute. Located in the Sentier district of Paris's 2nd arrondissement, it showcases skincare, color cosmetics, and wellness products from small and medium-sized Korean cosmetics and beauty-tech brands. It also offers experiential services, including AI-based skin analysis and personal color analysis, allowing local consumers to try products suited to their skin concerns and characteristics.

This move has established a local business foothold for entering the European market, going beyond simply exhibiting and selling products. mmm provides support that includes consulting on the EU Cosmetic Products Notification Portal (CPNP), connecting brands with local buyers and distribution networks, and media and influencer marketing. Judak plans to use these services to gauge local consumer responses while identifying distribution partners and expanding sales channels in the European market.

Judak plans to expand its points of contact with European consumers and strengthen its brand competitiveness in global markets. Its strategy is to broaden consumer access in Korea by entering major offline retail channels and, overseas, to grow into a global dermocosmetics brand by expanding cooperation with local buyers and distribution partners.

A Judak representative said, "We will expand our cooperation with distribution partners based on responses from local consumers and continue to build brand awareness in the European market."

This content was produced with the assistance of AI translation services.