Bithumb Launches New YouTube Content with VTuber

Bithumb Teams Up with "Nunungji" to Promote Sound Investment Practices

Cryptocurrency exchange Bithumb teamed up with an investment-focused virtual YouTuber to present content on sound investment practices on its official YouTube channel.

Bithumb announced on November 2 that it had launched “Crypto Training Center,” a new series featuring investment-focused virtual YouTuber (VTuber) Nunungji. The series follows Nunungji as she develops sound investment habits and becomes a more responsible investor after repeatedly having positions liquidated due to impulsive investing. Nunungji is a creator with 46,000 subscribers.

In the first video, Nunungji visited the Bithumb Lounge in Gangnam, Seoul, to experience its services firsthand. In an interview, Jang Jinyoung, head of Bithumb’s Investor Protection Team, explained the company’s efforts to protect investors and create a safe trading environment, including proactively notifying users of risks and providing advance guidance, as well as confirming customer requests by phone to prevent confusion when using services. The video surpassed 160,000 views and 400 comments shortly after its release.

Bithumb’s official YouTube channel also releases videos covering general news from the cryptocurrency industry, such as “bTalknomics,” and “Bithumb Road,” which features stories from everyday investors. Bithumb was also the first in the industry to receive YouTube’s official verification badge.

A Bithumb representative said, “‘Crypto Training Center’ was created to share the importance of sound investment habits while presenting investment failure stories that many investors can relate to in an entertaining way. Thanks to the enthusiastic response from viewers, we have also launched a new series, ‘Survival Bithumb 100: Nunungji Edition,’ to promote Bithumb’s AI services. We hope you will continue to show us your interest and support.”

This content was produced with the assistance of AI translation services.