HLB Pharmaceutical's Milkio Gold Ghee "Popular"... Sells Out in 20 Minutes on Home Shopping

Milkio Gold, a premium New Zealand ghee distributed exclusively in South Korea by HLB Pharmaceutical, is proving hugely popular.

According to HLB Pharmaceutical on November 2, Milkio Gold ghee sold out within 20 minutes during its first home shopping broadcast. Sold in sets of three 500 ml bottles, the product recorded sales of 17,704 bottles in total on an individual-bottle basis, generating approximately 410 million won in revenue.

Milkio Gold is a premium ghee made using 100% milk fat extracted from raw milk produced by cows raised on New Zealand's pristine pastures. It is manufactured locally by Milkio Foods, a New Zealand dairy products company.

In particular, the product uses a “High Aroma” process to create a rich aroma and flavor. After the cream is heated and concentrated, moisture is removed under vacuum, followed by meticulous steps including refining, texturing, and filtration. Precise control of temperature and time during production brings out a deep, rich buttery flavor, a distinctive nutty aroma, and a fuller, more concentrated taste.

As consumer interest grows in healthy eating and the ingredients and production methods behind food products, HLB Pharmaceutical plans to continue identifying premium foods made with distinctive ingredients and manufacturing processes.

An HLB Pharmaceutical representative said, “We will continue to expand our sales channels and introduce differentiated products that meet consumer demand.”

This content was produced with the assistance of AI translation services.