Handsome's "System Paris" Enters Japan, Store to Open Next February

Exclusive Distribution Deal with Japanese Fashion Consortium
Plans to Open 10 Stores by 2030

System Paris, the brand of Handsome, a fashion company affiliated with Hyundai Department Store Group, is entering the Japanese market.

Handsome said on November 1 that it had signed an exclusive distribution agreement in Japan for System Paris with a consortium of Japanese companies Tatsuno and Woollen. System Paris was launched as an independent, official brand featuring the global collections of SYSTEM and SYSTEM HOMME, which have been presented at Paris Fashion Week since 2019. The brand is characterized by bold materials and stylish designs aimed at global consumers.

Models walk the runway at the exclusive presentation for System and System Homme’s 2027 Spring/Summer (S/S) collection, held last June at the National Archives in Paris, France. Photo courtesy of Handsome.

Tatsuno is an importer specializing in introducing European textiles and apparel to Japan, while Woollen is a fashion company that has operated European premium brands—including Italian luxury labels Ermanno Scervino and Peserico, as well as cashmere brand Malo—in Japanese department stores. Starting with Hankyu Men's Tokyo in February 2027, the Tatsuno-Woollen consortium plans to expand the number of System Paris stores to 10 by 2030, focusing on department stores in major cities such as Tokyo, Osaka and Nagoya.

System Paris is the only domestic casualwear brand to have appeared on the Paris Fashion Week runway for 16 consecutive editions since 2019. In January 2026, it opened a permanent store at the Paris Haussmann flagship of Galeries Lafayette, France's largest department store chain, and it also operates a pop-up store at Harrods, a leading department store in London.

"We are considering expansion into China and Southeast Asia, with our entry into Japan serving as a foothold for expanding across Asia and making a global leap forward," said Yun Insu, executive vice president and head of the Management Support Division at Handsome. "We will foster our global wholesale business, centered on TIME Paris and System Paris, as a new growth engine for Handsome and continue our push to become a global fashion company."

This content was produced with the assistance of AI translation services.