“Cheongsong Golden Apples Win Over Seoul’s Palate” ... Make Their Mark in Capital Region Market

Yangjae Hanaro Mart Direct-Sales Event Draws Strong Response
Prepared Stock Sells Out Quickly

Cheongsong County, North Gyeongsang Province, held a direct-sales event in Seoul to expand sales channels in the capital region for its signature local agricultural product, Golden Apples, and attract consumers.

Cheongsong County said on November 1 that it had held a promotional and direct-sales event for Cheongsong Golden Apples, branded “Hwanggeumjin,” on October 29 at Hanaro Mart in Yangjae-dong, Seoul, together with the Cheongsong Nonghyup Joint Business Corporation.

Cheongsong’s golden apples won over Seoul consumers with their flavor. Cheongsong County Governor Yoon Kyunghee (fourth from right) poses for a commemorative photo before a promotional event at Yangjae Hanaro Mart. [Photo by Cheongsong County]

The event was organized to introduce the flavor and quality of Shinano Gold, a Golden Apple variety, to consumers in the capital region and strengthen the brand competitiveness of Cheongsong Apples.

At the venue, Cheongsong Golden Apples were sold at reasonable prices, alongside a range of promotional activities, including tastings and special time-limited discounts.

Consumers responded enthusiastically to the Golden Apples, known for their high sugar content and crisp texture, and the stock prepared for sale at the venue sold out quickly.

Building on the event, Cheongsong County plans to expand its reach among consumers in the capital region and broaden its direct-trade distribution network to increase farm income and enhance the brand’s value.

Cheongsong County Governor Yoon Kyunghee said, “Through this direct-sales event, we were able to introduce the excellent flavor and quality of Cheongsong Golden Apples to consumers in the capital region.” She added, “We will continue to increase farm income and strengthen the brand value of Cheongsong Apples by pursuing active marketing tailored to consumer trends and expanding our direct-trade distribution network.”

Cheongsong Golden Apples’ push into the capital-region market has served as an opportunity to demonstrate the brand competitiveness of local agriculture, going beyond the simple sale of agricultural products. Since the region’s high-quality produce can win consumers’ favor, the challenge ahead is to turn the success of a one-off promotion into a stable distribution network and sustained consumer demand. The competitiveness of Cheongsong Apples will be built more firmly on quality and trust recognized by consumers than on production volume.

This content was produced with the assistance of AI translation services.