Samsung Electronics Selects AI Home Appliance Creators for "Samsung Crew" to Promote AI Appliances

Highlighting what sets the Samsung home appliance experience apart
30 creators specializing in home living and interior design
Opportunities to attend events, seminars and classes

Samsung Electronics is launching Samsung Crew, a group of AI home-appliance creators, to spread content that resonates with consumers.

Samsung Electronics said it held an inaugural ceremony for the first cohort of Samsung Crew on October 30 at CGV The Private Cinema in Cheongdam, Seoul. The event marked the launch of Samsung Crew and included a presentation of its plans for future activities.

Samsung Crew consists of creators who have produced a wide range of lifestyle content on platforms such as YouTube, Instagram and blogs, covering topics including home living, interior design, parenting and everyday life. Drawing on their experience using Samsung home appliances over an extended period, they will introduce, from the consumer's perspective, the changes AI home appliances bring to daily life.

The first cohort of Samsung Crew comprises around 30 members and will be active for the next three months. Through content reflecting their individual living spaces and lifestyles, the creators plan to share ways to use Samsung AI home appliances and their firsthand experiences with the products.

Samsung Electronics held an inauguration ceremony for the first cohort of Samsung Crew at CGV The Private Cinema in Cheongdam, Seoul, on the 30th. Samsung Electronics.

In addition to product reviews, they will introduce Samsung Electronics' distinctive services, sharing their experiences throughout the customer journey, from purchasing products to delivery, professional installation and after-sales care. The content will be released through the creators' various channels, including Instagram, YouTube and blogs.

Samsung Electronics will provide a range of opportunities for creators to focus on producing content. The company will provide the latest AI home appliances suited to each creator's preferences and living environment, and give them opportunities to attend official brand events, special seminars and classes. It will also create opportunities for creators to connect and share ways to link home appliances and techniques for filming content.

With the launch of the first cohort of Samsung Crew, Samsung Electronics plans to continue long-term collaborations with creators. The company will gather their feedback from using the products and consider it when improving future products and services.

“We hope that the creators, who have cared for and trusted Samsung AI home appliances for a long time, can share their genuine experiences and help more consumers appreciate the convenience and value Samsung AI home appliances bring to everyday life,” said Park Jeongmi, vice president of Samsung Electronics' Korea business. “We plan to continue developing Samsung Crew and expand our points of contact with consumers across a wider range of platforms.”

This content was produced with the assistance of AI translation services.