Jinju City's Tourism Mascot 'Hamo' Promotes Tourism at Sports for All Festival

Major Attractions and Local Festival Information Provided to Athletes and Visitors
On-Site Promotion Featuring Tourism Mascot "Hamo"... Information on November's Jinju Bibimbap Festa

Jinju City in South Gyeongsang Province conducted promotional activities for local tourism resources and festivals targeting athletes and visitors in connection with the 37th Gyeongsangnam-do Sports for All Festival.

The city said it operated a tourism information booth at the opening ceremony of the 37th Gyeongsangnam-do Sports for All Festival, held at Jinju Sports Complex on October 30.

[Photo provided by Jinju City] Jinju City's tourism mascot, Hamo, promotes local tourist attractions and festivals to athletes and visitors at the opening ceremony of the 37th Gyeongsangnam-do Sports for All Festival, held at Jinju Sports Complex on the 30th.

The promotional activities were organized to provide information about local attractions and festivals to athletes and visitors who came to Jinju for the event, and to link the sporting event with tourism.

The city set up a tourism information booth at an auxiliary event venue inside Jinju Sports Complex and introduced major tourism facilities, including Jinju Castle, Wolasan Forest Jinju, and the K-Entrepreneurship Center.

It also distributed tourism information materials and provided details on how to use each attraction, along with information on local tourism offerings, so visitors could explore tourism facilities in Jinju outside the competition schedule.

In particular, the city promoted a local festival by providing information on the schedule and main events of the 1st Jinju Bibimbap Festa, scheduled to take place from November 7 to 8.

Promotional activities featuring Hamo, Jinju City's tourism character, were also held at the venue.

Hamo posed for commemorative photos with athletes and visitors at the event and took part in activities introducing local tourism resources.

The city also held a "Jinju Tourism SNS Follow Verification Prize Draw" and gave tourism souvenirs, including Hamo key rings and keycaps, to participants.

Through the event, the city plans to provide local tourism information to participants in the sports competition and encourage them to visit festivals and use tourism facilities in the future.

The city plans to continue promoting tourism by making use of local sports competitions, cultural events, and other occasions.

A Jinju City official said, "We provided information about local attractions and festivals to athletes and visitors who came to Jinju for the Gyeongsangnam-do Sports for All Festival. We will continue to encourage visits to the region and repeat visits through tourism promotions that connect sports with cultural events."

For tourism promotions linked to sporting events to generate tangible benefits for the local economy, a system is needed to track actual spending and visits, including visits to attractions, use of accommodations and restaurants, and return visits to festivals, in addition to promotional participation figures.

This content was produced with the assistance of AI translation services.