Samsung Display President Lee Cheong: "Only differentiated technologies that outperform competitors can ensure survival"... 14th Anniversary of Samsung Display
Caution amid "Rising Uncertainty in the AI Era"
Investment Resumes in Asan Complex 2 in South Chungcheong Province
Lee Cheong, CEO and President of Samsung Display, emphasized on October 30 that “the only way to survive is through differentiated technologies that outperform competitors,” adding, “We must strengthen our ability to commercialize products beyond our existing business areas and continuously develop new markets.”
Samsung Display President Lee Cheong delivers commemorative remarks at the 14th anniversary ceremony at Samsung Display Research in Giheung, Gyeonggi Province, on the 30th. Samsung Display
View original imageSpeaking at the company’s 14th anniversary ceremony held that day at Samsung Display Research in Giheung, Gyeonggi Province, Lee said, “As market uncertainty grows amid a sharp rise in semiconductor prices in the age of artificial intelligence (AI), we must once again reaffirm the fundamentals of customer trust and technological leadership to safeguard our present and future.” About 300 employees, including Lee, attended the event.
Lee also expressed his determination to lay the groundwork for future growth through investment in Asan Complex 2 in South Chungcheong Province. Samsung Display has decided to resume investment in Asan Complex 2, which it suspended in 2021, after five years, and recently placed orders for structural work on its new plant (A7). Construction of Asan Complex 2 is scheduled to begin early next year, with completion planned for 2028. The company plans to proactively meet demand for organic light-emitting diode (OLED) displays for foldable devices and IT products, including laptops and tablets.
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“We resumed investment in Complex 2 to achieve a new leap forward,” Lee said. “This is not simply an expansion of production capacity, but a bold challenge for growth and our future.” He added, “Just as 14 years of innovation shaped Samsung Display into what it is today, the new challenges we take on now will drive our growth.”
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